A panel discussion being held at this year’s CinemaCon will discuss how to stretch your investments in booth hardware. CinemaCon, the annual conference of the National Association of Theatre Owners, convenes April 1-4 at Caesars Palace in Las Vegas, Nevada. 
The panel will be held April 3 from 2-3 pm. Patrick von Sychowski of Celluloid Junkie will moderate a panel that will include Mark Collins with 
Harman International (formerly Marcus Theater’s director of projection technology), Mark Louis, senior director of presentation at Alamo Drafthouse, and Thomas MacCalla, partner at Convergent. 
“As an upgrade to existing cinema projectors, the Illumina laser light source offers RGB laser performance without buying an entirely new projector,” said Walter Burgess, vice president of Power Technology’s cinema division, one of the hosts of the discussion. 
Co-host Karl Anderson, CEO of Digital Cinema Systems added, “The DigiCine media server makes it possible to play ultra modern SMPTE DCP content on the oldest of projectors. By smartly applying technology it is possible to get more value from these older projectors.” 
Digital Cinema Systems and Power Technology will also host a joint demonstration of innovative solutions that breath new life into existing projection equipment. Both solutions allow theatre owners to delay the purchase of a new projector and extend the life of their existing projector. Using DigiCine’s media servers and Power Technology’s Illumina light source, visitors can experience the most modern content DCP’s delivered to an older Series 1 projector. The same projector will demonstrate how laser illuminated projection can be applied to older projectors as an upgrade. 
Both the media servers and the laser light source integrate with Barco, NEC and Christie projectors. The Illumina light source is also compatible with Sony cinema projectors. 
Ongoing demonstrations will be held Tuesday 11-5 Wednesday 9-5 and Thursday 9-12:30. 
The demonstration is located in the Sorrento room (Promenade level) just down the hall from Milano 1 and Millan IV. 
About Digital Cinema Systems (dba DigiCine) – Digital Cinema Systems are experts in providing solutions to movie exhibitors. Working collaboratively with clients, Digital Cinema Systems help them achieve their objectives, through the provision of software, consulting and support services. Visit DigiCine in the Augustus Ballroom at CinemaCon at booth 2715A. For more information about Digital Cinema Systems visit www.digicine.com or contact Karl Anderson at karl.anderson@digicine.com or 424.477.3444 
About Power Technology – Power Technology, Inc., established in 1969, are a leading manufacturer of lasers for OEM projection, analytical, biomedical, industrial, defense /security, and machine vision applications. For more information about Power Technology, visit powertechnology.com or contact Walter Burgess, VP Cinema at waburgess@powertechnology.com or 501.407.0712 x203 
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